GLOBAL. BMW Group Mexico is investing to strengthen the charging network on public roads for electrified vehicles in Mexico.

August 12, 2024

BMW Group Mexico with the aim of continuing to promote electric mobility in Mexico consolidates new strategic alliance with VEMO, which joins other strategic allies in order to amplify the structure of On-street charging for electric and hybrid cars plug-in in the country. The stock is part of an investment of €724 thousand, or $15,000.00 million pesos, made by the BMW Group in Latin America to expand the supply of chargers on public roads in the region. This investment will be reflected in 251 new chargers on public roads distributed in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Panama and Peru.

“In the year that we celebrate 30 years in Mexico, we still celebrate a A decade selling purely electric cars in our country. We are the premium company with the widest range of battery-powered models, whether purely electric or plug-in hybrids, with 11 BMW models, MINI and BMW Motorrad,” commented Diego Camargo, CEO of BMW Group Mexico. “In addition to more than 33 thousand personal or corporate chargers installed in our customers’ homes or companies, we will not let to support the infrastructure in public networks of our country by through local alliances,” he concluded.

The campaign in Mexico includes the installation of 144 new chargers at a minimum of 20 Premium locations, such as restaurants, shopping centers, hotels, offices, among others, within various cities of the national territory. These points new cargo, in addition to the more than 500 that are part of the network of VEMO and which BMW Group Mexico customers will have access to.

Germán Losada, co-founder, President and COO of VEMO, said: “The transition to electromobility is already a reality. Our business model is at the forefront of this change by establishing an integrated mobility solution in Mexico, and one of the few in the world. This partnership with BMW Group Mexico is a great example that by joining forces we can significantly smooth the path to accelerate the adoption of electromobility.”

This alliance strengthens the comprehensive strategy of the the company’s electrified vehicle customers, all BMW and MINI sold is accompanied by a personal or corporate charger, at the To date, we have more than 33 thousand charging points at home or in the our customers in Mexico. This action is complemented by initiatives pioneering roads such as the construction of the first electric highway in Mexico, connecting Mexico City to San Luis Potosí and the United States made with Evergo for access to charging points made in the previous year.

Roberto Rocha, co-founder and CEO of VEMO highlighted: “This agreement strengthens the expansion plan of VEMO’s public charging network, the most robust and reliable in Mexico. We are excited to collaborate with BMW Group Mexico, a leader in the automotive sector, to jointly promote the development of electromobility in the country. We are firmly committed to leading this shift towards a future with a more sustainable and cleaner.”

To celebrate the expansion, between August and December, all customers will be able to that acquiring a BMW i4 takes 8,000 kms as a courtesy (equivalent to $10,000 pesos) as an energy credit, which is reflected in a average of 200 days of free charging on an approximate daily drive of 40 kms, to be consumed throughout the VEMO network.

Among the benefits of this alliance, for vehicle users electric cars that buy their BMW and MINI cars from October, will be VEMO energy credits included in the purchase of the same. The new charging positions are now available in the Watts by app VEMO, where in addition to locating these charging points, users they can monitor the consumption and load of energy in their vehicles; Like this as well as make the payment of the same.

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